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Portfolio

Throughout my university career I have had many opportunities to showcase the application of my knowledge in strategy, brand communications and creative ideation. The below documents are in order from most to least recent. 

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Cancer Council ACT
Wig Service 2021

For this project, I had to collaborate with a skilled team to create a campaign for Cancer Council ACT's Wig Service. I was the lead researcher and contributed heavily towards the strategy and planning of the overall campaign. Against five other teams, the client selected our campaign as the strongest for real world implementation. 

University of Canberra Faculty Study Tour 2021

Within UC's Strategic Project Management unit, I led a team to create a  Faculty Study Tour (FST) Proposal. The documentation for this project included Gantt charts, Budgets, Risk Assessments, Stakeholder Analysis Matrixes, Cross Cultural Considerations, Evaluation Plans and Justifications for each aspect of the proposed tour. 

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ANZ
Financial Wellbeing 2021

Working in a team, we had to design a creative concept to fit the parameters of an ANZ Financial Wellbeing Creative Brief. We had to take into account the target demographic and create a headline, tagline and overall ad concept that would capture attention. 

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Dr Oetker
Media Plan & Strategy Recommendation 2020

This project consisted of creating a media plan and strategy recommendation for Dr Oetker Ristorante Frozen Pizzas. 

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BMW 8 Series
Brand Analysis 2019

Here, I conducted a brand analysis on BMW's 8 Series. This consisted of determining their brand portfolio,  architecture, archetype, target market, perception and positioning. 

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